Often enough, my visits to the check out counter involve a little ‘you should do this’ or ‘stop doing that.’

While criticism can be helpful, some of it is just bullshit. So how do you deal with it?

Try the Matt Lauer* method. The Today Show host is as smooth as the silk tie he’s wearing. Pop his name in a search engine – you’ll learn not everyone agrees.

If you’re feeling overwhelmed by negative reviews, google Mr. Lauer. If he can forget the haters, so can you.

*Insert your favourite morning television personality here.